Wesley Mitchell lll was born in Nashville. Since the age of 16 he has wanted to own his on business. From 1995 to 2001, Mr. Mitchell owned Mitchell Insurance Group which he sold life and health insurance. It wasn't until a year later God showed him his true calling: selling ads. He worked as a sales rep for the yellow pages in Nashville for a year until he started his own paper called Tennessee Elite Advertising, and a television show called Elite Business. The show allows small to middle size business to talk about their companies and what he or she has to offer to their clients.